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Account Executive - Commercial PR

 

Account Executive - Commercial PR

Added on: 12 Oct 2017

Contract type: Full Time

Location: Beaconsfield

Salary: NEG

Application Deadline:30 Oct 2017

Key PR duties

 

Client Relations

 

  • Handle and act quickly and efficiently to enquiries from clients of all levels

 

  • Attend client meetings where appropriate and take and issue minutes

 

  • Help prepare for quarterly reviews and PR planning days to ensure everything is well organised

 

  • Develop good working relations with junior managers in the client companies, gaining their trust for Cirkle and respect for the work we do

 

  • Ensure all clients plans are kept up to date to reflect changes in the clients marketing plans

 

  • Help develop the optimum communications tool to convey the success of individual PR campaigns back to the client

 

  • Scan in all client / competitive coverage and issue on day of issue

 

  • Update monthly Powerpoint coverage presentations to client

 

 

Media Relations

 

 

  • Draft press releases, gain approval and organise distribution to key journalists

 

  • Sell in to all media types and confidently discuss coverage opportunities with journalists to secure the best possible results for your clients

 

  • Prepare information for features and issue to relevant journalists with correct photography. Ensure feature information is constantly updated

 

  • Ensure feature schedule is kept updated

 

  • Organise photography to accompany releases and gain client approval

 

  • Handle colour separation requests from the media and work within an agreed budget

 

  • When needed recommend journalist gift ideas and source as appropriate

 

  • Help to arrange telephone interviews / one-on-one briefings where appropriate between the client and the journalists. Prepare Q’s and A’s document where relevant

 

  • Draft proposals for any branded initiatives which require some additional support over and above a press release e.g. one on one briefings or a  publishing house tour

 

  • Manage all the logistics behind a product mail-out 

 

  • Draft copy for advertorials and manage the interface with the specified title

 

  • Handle the booking and copy writing for reader giveaways

 

  • When required, co-ordinate logistics of organising a press briefing (e.g. sourcing and booking venue, liaising with journalists re: invites, arranging product photography & samples, shaping the presentation and pulling together press packs)

 

  • Regularly meet with representatives from the various media channels to ensure industry knowledge is as up to speed as possible and to discuss potential opportunities for your clients

 

 

General

 

  • Create ways in which Cirkle can “showcase” our results internally at the clients and to other clients

 

  • Contribute to creative ideas for a response to a pitch

 

  • Liaise with design agency over development of brochures, leaflets, etc

 

  • Flawlessly complete PO’s as required and feed them through to Account Manager in a neat and timely fashion

 

  • Buy products when needed, keep Cirkle product display updated

 

  • Be an integral part of the Cirkle team to ensure the right culture is maintained in the office whilst not jeopardising levels of productivity

 

  • At all times maintain a professional and mature image in all circumstances and ensure adherence to the company’s value system

 

 

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