Account Executive - Social Media

Account Executive - Social Media

Added on: 14 Jul 2024

Account Executive, Social Media

A fast growing B2B marketing agency is looking to recruit an Account Executive to work within our social media department. The Account Executive will report into the Head of Social Media and will assist with the implementation of cross-channel social media strategies for multiple clients in the retail technology sector. Must be an excellent writer with an eye for precision and a passion for social media.

Key responsibilities:

Assist with the running of a multitude of social media platforms for multiple clients across different time zones and regions

Run all activity in-line with pre-defined social media strategies and messaging

Create engagement with prospects, partners, customers, the press and other stakeholders

Track and report on interaction with prospects to feed into the lead generation funnel

Carry out in-depth statistical and analytical reporting and interpret results to inform change and to tie in with other marketing activity

Optimisation of all social media accounts including settings, descriptions and imagery

Identify new trends in the social media space to continuously build on success; tools, applications, channels, design, updates, news, strategy etc

Work across departments to deliver output relevant to the client’s ever evolving focuses

Assist with creating and delivering presentations

Maintain databases and other social media admin

 

Key skills and expertise:

Knowledge of and experience in managing social media channels vitally Twitter, LinkedIn, Facebook and Google+

An understanding of why social media is so important for businesses

Passion for all things social media and digital

A creative and adaptable writer with perfect spelling and grammar

An understanding of content requirements of different sectors of people

Analytics skills in evaluating social media data and drawing actionable insights

Must be a news junkie - need to know what people are saying, what's changing on social networks and in the industry, and be able to react and respond accordingly

Understanding of other aspects of marketing including, email marketing, PR, events, SEO, PPC, online communities, web development

Experience in tools including Google Analytics, Hootsuite, Photoshop and knowledge of other social media platforms including Sprout Social, Follower Wonk, Moz.

Extremely organised with ability to manage multiple projects in a very busy environment

Deadline driven

Creative and proactive team player

Tech savvy and quick to learn

Previous agency experience preferred