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Account Executive - Commercial PR


Account Executive - Commercial PR

Added on: 04 Nov 2019

Contract type: Full Time

Location: Beaconsfield

Salary: NEG

Key PR duties


Client Relations


  • Handle and act quickly and efficiently to enquiries from clients of all levels


  • Attend client meetings where appropriate and take and issue minutes


  • Help prepare for quarterly reviews and PR planning days to ensure everything is well organised


  • Develop good working relations with junior managers in the client companies, gaining their trust for Cirkle and respect for the work we do


  • Ensure all clients plans are kept up to date to reflect changes in the clients marketing plans


  • Help develop the optimum communications tool to convey the success of individual PR campaigns back to the client


  • Scan in all client / competitive coverage and issue on day of issue


  • Update monthly Powerpoint coverage presentations to client



Media Relations



  • Draft press releases, gain approval and organise distribution to key journalists


  • Sell in to all media types and confidently discuss coverage opportunities with journalists to secure the best possible results for your clients


  • Prepare information for features and issue to relevant journalists with correct photography. Ensure feature information is constantly updated


  • Ensure feature schedule is kept updated


  • Organise photography to accompany releases and gain client approval


  • Handle colour separation requests from the media and work within an agreed budget


  • When needed recommend journalist gift ideas and source as appropriate


  • Help to arrange telephone interviews / one-on-one briefings where appropriate between the client and the journalists. Prepare Q’s and A’s document where relevant


  • Draft proposals for any branded initiatives which require some additional support over and above a press release e.g. one on one briefings or a  publishing house tour


  • Manage all the logistics behind a product mail-out 


  • Draft copy for advertorials and manage the interface with the specified title


  • Handle the booking and copy writing for reader giveaways


  • When required, co-ordinate logistics of organising a press briefing (e.g. sourcing and booking venue, liaising with journalists re: invites, arranging product photography & samples, shaping the presentation and pulling together press packs)


  • Regularly meet with representatives from the various media channels to ensure industry knowledge is as up to speed as possible and to discuss potential opportunities for your clients





  • Create ways in which Cirkle can “showcase” our results internally at the clients and to other clients


  • Contribute to creative ideas for a response to a pitch


  • Liaise with design agency over development of brochures, leaflets, etc


  • Flawlessly complete PO’s as required and feed them through to Account Manager in a neat and timely fashion


  • Buy products when needed, keep Cirkle product display updated


  • Be an integral part of the Cirkle team to ensure the right culture is maintained in the office whilst not jeopardising levels of productivity


  • At all times maintain a professional and mature image in all circumstances and ensure adherence to the company’s value system



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